What makes you different from the other designers in your town? What would make a client choose you over one of them? If you can figure out this question and use it to your advantage, you may outpace your competition with more work than you can handle.
It’s so easy to get caught up in what we do, be that logo design, vehicle wraps, websites, trade show booths; you name it. We forget that our clients don’t live in the same world as we do. Our clients don’t see the world through a designer’s eye.
Word-of-mouth is, and will always remain, the best way for you to land new design clients. But it shouldn’t be your only way. Check out these six unconventional ways to find design clients.
How do you think a client would feel if they came across a website that contains errors while looking for a designer? I bet they wouldn’t feel too confident in hiring that person.
Your prices are non-negotiable. You deserve every cent you charge and more. So never compromise your principles or values just because a client is hesitant about the price you present them. It’s your business, after all, and you know what you’re worth much more than they do.
If you take your design career seriously and, more importantly, if you want others to take you seriously, why not drop that freelance moniker. Stop calling yourself a freelancer.