Resourceful Designer - A Graphic Design Podcast

The best way to stop thinking about your job as a designer is to occupy your mind with another creative task. Since creativity uses a lot of brain power, it’s difficult for your mind to think of two creative things simultaneously. So it focuses on the more immediate one.

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Some days, no matter how many things are on my to-do list, I don’t feel like working. I feel lazy. I’ll sit at my computer in the morning with the best intentions, but at the end of my work day, I didn’t accomplish any of them.

Nobody likes to be ignored. And it’s a waste of time and energy pursuing someone who is ghosting you. It’s frustrating. So the next time something like this happens to you, try sending a variation of The Magic Email and see what happens.

There are two things I started doing that have helped me provide a better service to my clients. Which, in turn, makes me a better designer as far as they are concerned.

What makes you different from the other designers in your town? What would make a client choose you over one of them? If you can figure out this question and use it to your advantage, you may outpace your competition with more work than you can handle.

It’s so easy to get caught up in what we do, be that logo design, vehicle wraps, websites, trade show booths; you name it. We forget that our clients don’t live in the same world as we do. Our clients don’t see the world through a designer’s eye.

Word-of-mouth is, and will always remain, the best way for you to land new design clients. But it shouldn’t be your only way. Check out these six unconventional ways to find design clients.

How do you think a client would feel if they came across a website that contains errors while looking for a designer? I bet they wouldn’t feel too confident in hiring that person.

Your prices are non-negotiable. You deserve every cent you charge and more. So never compromise your principles or values just because a client is hesitant about the price you present them. It’s your business, after all, and you know what you’re worth much more than they do.