Resourceful Designer - A Graphic Design Podcast
Resourceful Designer offers a graphic design podcast aimed at helping home based graphic designers and web designers streamline their business.
Each week, I shares advice, tips and resources to help you with all aspects of running a successful graphic design business.
But who am I?
I'm Mark Des Cotes, a graphic designer and web designer. I've been designing for over 25 years and I've been running my own successful graphic design business for more than 10 years. I thought it would be fun to host a graphic design podcast and share some of the knowledge I've gained over the years. If you want to know more about me please visit the About page.
Your job as a designer is not to fulfill your client’s every desire or cater to their every whim; it’s about understanding their needs and addressing them in a way that meets those needs and exceeds their expectations.
Being asked to sign an NDA doesn't have to be intimidating. Attorney Gordon Firemark joins me to demystify Non-Disclosure Agreements. This little bit of knowledge will help you negotiate the next one you're asked to sign.
Your design business will grow or fail based on communication. How you interact with your design clients can drastically impact your success. But is there a right or wrong way of communicating with your clients?
Would you know how to hire a team of experts if you require help on a design project? Hiring contractors and freelancers may seem challenging, but it doesn't have to be. Let me explain why.
One of the most challenging tasks freelance designers or design business owners have is determining what to charge for their services. I mean, how much does a website or a logo cost? It's as arbitrary as asking how long is a piece of string?
Networking is all about getting your name out there. It's not about selling or pitching. It's about gaining recognition, building a reputation, if you will. Networking is the building block to every successful design business.
I'm continuing the tradition of making the final podcast episode of the year a form of a retrospective where I look back a the year that's coming to an end and look forward to the year ahead. I bring you A Look back—A Look Ahead 2021 Edition.
Today I’m sharing ways to augment the money you make by print brokering. And not simply by increasing your markup. However, that is a way to do it. No, I’m talking about ways to improve your revenue, and at the same time, your client feels like they’re getting a better deal.
Don’t fall into that rut where the brand image you’re putting out there says one thing about your business, but your prices say another. All you’ll be doing is confusing your potential clients. And when you confuse, you lose.
checklists help ensure the dumb stuff gets done so that you can concentrate on the more important things without worrying.