Resourceful Designer - A Graphic Design Podcast
Resourceful Designer offers a graphic design podcast aimed at helping home based graphic designers and web designers streamline their business.
Each week, I shares advice, tips and resources to help you with all aspects of running a successful graphic design business.
But who am I?
I'm Mark Des Cotes, a graphic designer and web designer. I've been designing for over 25 years and I've been running my own successful graphic design business for more than 10 years. I thought it would be fun to host a graphic design podcast and share some of the knowledge I've gained over the years. If you want to know more about me please visit the About page.
How do you think a client would feel if they came across a website that contains errors while looking for a designer? I bet they wouldn’t feel too confident in hiring that person.
Your prices are non-negotiable. You deserve every cent you charge and more. So never compromise your principles or values just because a client is hesitant about the price you present them. It’s your business, after all, and you know what you’re worth much more than they do.
If you take your design career seriously and, more importantly, if you want others to take you seriously, why not drop that freelance moniker. Stop calling yourself a freelancer.
Lulls will happen. In your early years, you may experience them more often. As your reputation grows and you gain more and more clients, you’ll experience fewer lulls. But that doesn’t mean you’ll never experience any. I hope you don’t. But that’s the reality of our industry–There’s no guarantee of steady work or income.
The 404 page is something every website in the world has, whether the site owner knows it or not. And yet, very few websites take advantage of this “popular” page by customizing it to retain visitors.
Your job as a designer is not to fulfill your client’s every desire or cater to their every whim; it’s about understanding their needs and addressing them in a way that meets those needs and exceeds their expectations.
Being asked to sign an NDA doesn't have to be intimidating. Attorney Gordon Firemark joins me to demystify Non-Disclosure Agreements. This little bit of knowledge will help you negotiate the next one you're asked to sign.
Your design business will grow or fail based on communication. How you interact with your design clients can drastically impact your success. But is there a right or wrong way of communicating with your clients?
Would you know how to hire a team of experts if you require help on a design project? Hiring contractors and freelancers may seem challenging, but it doesn't have to be. Let me explain why.
One of the most challenging tasks freelance designers or design business owners have is determining what to charge for their services. I mean, how much does a website or a logo cost? It's as arbitrary as asking how long is a piece of string?