facebook pixel

Are you new to
Resourceful Designer?

Start Here

Rocking YouTube To Grow Your Design Business With Col Gray – RD218

Rocking YouTube to grow your design business with Col Gray

Follow & Subscribe to Resourceful Designer

Have you ever considered YouTube as a way to market your design business?

Ask any marketer, and they’ll tell you that if you’re not doing video, your missing out on a massive part of the market. In the past couple of years, revenue generated through video marketing has outpaced all other forms of promotion. And of course, YouTube is the number one place to be if you’re using video. But how do you use YouTube to promote a graphic or web design business?

I’m no expert when it comes to YouTube. I would consider myself an absolute novice. But as you know, when you want to learn something, your best option is to learn from someone who’s doing it successfully. 

In today’s episode of the Resourceful Designer podcast, I’m talking to designer Col Gray, owner of Pixels Ink, a logo and brand design studio in Dundee Scotland. We discuss how he’s making significant strides with his YouTube channel, Pixels Inc, as a means to market his business. 

In this episode you’ll hear us discuss:

  • How Col got started on YouTube.
  • The strategy he decided to embrace.
  • Why he chose business people instead of other designers as his target audience.
  • How he finds topics for his videos.
  • How YouTube is a long term marketing strategy.
  • His experience in getting his first client through YouTube.
  • What makes a video engaging.
  • What equipment you need if you’re just starting.
  • The equipment Col uses to optimize his show.
  • His video process

Equipment and software mentioned in the episode:

What’s your experience with video and YouTube?

Do you have a YouTube channel for your design business? Please share it in the comments for this episode.

Let me help you.

Running a graphic design or web design business alone isn't easy. If you're facing any struggles running your design business, please don't hesitate to reach out. I'll do my best to help you by addressing your issues in a future article or podcast episode here at Resourceful Designer. You can reach me via my feedback form

You can also follow me on Twitter, Facebook and Instagram

My Voice-Over Guy.

The amazing Wayne Henderson of MediaVoiceOvers.com performs Resourceful Designer podcast intros. Wayne is available to help you with any voice-over work you require.

-

Hi, I'm Mark Des Cotes, founder of Resourceful Designer.

Join me and other dedicated designers as we support and grow our design businesses together.

Learn More!