These Non Graphic Design Books Should Be On Your Shelf.
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal – by Oren Klaff
Whether you're pitching a client for new business, or even presenting your designs, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn't an art–it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process.
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It – by Machael E. Gerber
This book sidles the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time – by Keith Ferrazzi & Tahl Raz
What distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins. In Never Eat Alone, Ferrazzi lays out the specific steps—and inner mindset—he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level – by Gay Hendricks PhD
In The Big Leap, Hendricks demonstrates how to eliminate the barriers to success by overcoming false fears and beliefs. Fans of Wayne Dyer, Eckhart Tolle, Marianne Williamson, and The Secret will find useful, effective tips for breaking down the walls to a better life in The Big Leap.
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World – by Gary Vaynerchuk
Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business – by Jay Levinson
Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. Levinson offers an arsenal of weaponry for small-business success. Guerrilla Marketing is the entrepreneur’s marketing bible — and the book every small-business owner should have on his or her shelf.
The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm – by Tom Kelley & Jonathan Littman
There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.
Mind Capture: How to Stand Out in the Age of Advertising Overload – by Tony Rubleski
The average American is hit with over 1,500 marketing messages each day. Few, if any, of these messages are noticed! In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to positively impact your sales, market, and industry, you've found the perfect book.
Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money -Pat Flynn
Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, ‘Speed is only useful if you re running in the right direction.' Will It Fly? will help you make sure you are clear for takeoff.
Did I miss your favourite book? Leave a comment below.
Full disclosure. The Amazon links on this page are affiliate links. I do earn a small fee should you click on these links and make a purchase. However, I would not be listing these books if I didn't think they would provide value to your graphic design business.