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Tell Your Clients What You Do – RD326
I want to share something that happened to me recently and discuss how it can benefit your design business. It's all about ensuring your clients know all the services you offer. This topic has been on my mind for years, and I actually discussed it in the second episode of Resourceful Designer.
So, here's the deal. I have this long-time website client for whom I've done various projects over the years. This week, he asked me to add a connection for his newsletter to Mailchimp and requested an intake form on his website. Easy enough, right? But then, he also mentioned he was looking for someone to design a masthead for his newsletter and asked if I knew any designers who could help. To his surprise, I told him I could do that too.
This situation got me thinking back to when I started my business, and clients often didn't realize the full extent of what I could do for them. They knew me for the specific project they initially hired me for but were unaware of my broader skill set. The thing is, clients hire you for a particular service, and unless you inform them otherwise, they won't know what else you're capable of. It's not that they intentionally overlook your skills; it's just not always apparent to them.
To tackle this issue, a few years ago, I decided to email all my clients to tell them about the various projects I had been working on. I shared the t-shirts I designed, posters created for local theatre productions, logos for startups, and even the artwork for a local business's vehicle wrap. I wanted my clients to know I was available for more than just the project they initially hired me for. After sending out those emails, I was pleasantly surprised by the response. I started receiving calls from clients asking for services they didn't know I offered. It was a game-changer for my business.
The takeaway is that you must continually inform your clients about the range of services you offer. Even though your clients might know your core services, they might not know everything else you can do. You can open up new opportunities with your existing clients by letting them know.
So, here's what I want you to consider. Take some time to reach out to your clients. Share what you've been up to, what projects you've been working on, and the range of services you provide. You might be surprised by the response. It's an easy and effective way to grow your business.
I know it sounds simple, but the simplest things often make the biggest difference. Let your clients know what you can do for them, and watch your business expand in ways you might not have imagined.
So, what are you waiting for? Reach out to your clients and tell them about the amazing work you've been doing. You never know. It might lead to some exciting new projects and collaborations!
CLICK HERE to download a PDF transcription of this episode. This transcript was created with the help of AI and transcription tools. It has not been edited for errors or accuracy.
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I'm a designer just like you. Let's see how we can do more designing and less of the other business stuff that takes up our precious time.
